How a Responsive Website Can Boost Your Local Business Online

Last updated: Jul 25, 2023

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A laptop and a smartphone showing a responsive website design on their screens

If you own a local business, you know how important it is to have a website that showcases your products or services, attracts new customers, and builds trust with your existing ones. But having a website is not enough. You also need to make sure that your website is responsive.

A responsive website is a website that adapts to any device and screen size, whether it’s a desktop, laptop, tablet, or smartphone. A responsive website ensures that your website visitors have a great user experience, no matter how they access your site.

In this blog post, we will explain what a responsive website is, why it is essential for your local business, and how you can create one easily and affordably with our web development services.

What is a responsive website?

A responsive website is a website that uses HTML and CSS to automatically resize, hide, shrink, or enlarge its elements according to the device and screen size of the user. A responsive website can have different layouts and designs for different devices and resolutions, but it still has the same content and functionality.

Responsive website on desktop, laptop, tablet, and smartphone

A responsive website is different from a non-responsive website, which has a fixed width and height and does not adjust to different devices and screen sizes. A non-responsive website may look good on a desktop computer, but it may be difficult to use on a smartphone or tablet. The user may have to zoom in and out, scroll horizontally, or rotate the device to see the whole content.

A responsive website is also different from a mobile-friendly website, which is a separate version of the website that is designed specifically for mobile devices. A mobile-friendly website may have less content and features than the desktop version, and it may have a different URL (such as The user may have to switch between the desktop and mobile versions manually.

Why is a responsive website essential for your local business?

Website SEO goal illustration with monitoring, traffic, and ranking icons

A responsive website is essential for your local business for several reasons:

  • It improves your SEO ranking. Search engines like Google prefer responsive websites over non-responsive or mobile-friendly websites. Responsive websites are easier to crawl and index, and they provide a better user experience. Google also uses mobile-friendliness as a ranking factor, which means that responsive websites rank higher on mobile search results. This can help you reach more potential customers who are looking for local businesses online.
  • It increases your traffic and conversions. Responsive websites can attract more visitors from different devices and screen sizes. According to Statista, more than half of the global web traffic comes from mobile devices. If your website is not responsive, you may lose potential customers who use smartphones or tablets to browse the web. Responsive websites can also increase your conversions by making it easier for your visitors to take action on your site, such as calling you, finding your location, booking an appointment, or making a purchase.
  • It enhances your brand image and reputation. Responsive websites show that you care about your customers and their needs. They also show that you are up-to-date with the latest web design trends and technologies. Responsive websites can help you build trust and loyalty with your customers and stand out from your competitors.

How can you create a responsive website for your local business?

Workspace with laptop, tablet, and smartphone displaying responsive website for local business

Creating a responsive website for your local business may sound complicated, but it doesn’t have to be. You can use one of the following methods:

  • Use our web development services. We are a web development agency that offers web design and development, e-commerce solutions, custom web app development, graphics design and branding, website maintenance and support, SEO and digital marketing. We can help you create a responsive website that suits your local business needs and goals. We can also advise you on the best practices and trends in web design and development.
  • Use a web builder tool. A web builder tool is an online platform that allows you to create a responsive website without coding. You can choose from hundreds of templates and customize them with drag-and-drop features. You can also add various elements such as text, images, videos, forms, buttons, etc. A web builder tool can also provide you with hosting, domain name registration, SSL certificate, analytics, SEO tools, and more. Some examples of web builder tools are Wix, Squarespace, Weebly, etc.
  • Use a web framework. A web framework is a set of code libraries and tools that help you create a responsive website with coding. You can use HTML and CSS to define the structure and style of your website, and use media queries to adjust the layout and design for different devices and screen sizes. You can also use JavaScript or other programming languages to add interactivity and functionality to your website. Some examples of web frameworks are Bootstrap, Foundation, Materialize, etc.

Why choose our web development services over a DIY tool?

Beenacle Technologies services image with web development, web design, graphics design, SEO, and more

While there are many online tools that allow you to create a responsive website without coding, they may not be the best option for your local business. Here are some of the reasons why you should choose our web development services over a DIY tool:

  • We have the expertise and experience. We have a team of professional web developers and designers who have the skills and knowledge to create a responsive website that meets your expectations and requirements. We have worked with many local businesses and we know what works and what doesn’t in your industry and niche.
  • We offer custom solutions. We don’t use generic templates or themes that may look similar to your competitors. We create a responsive website that is tailored to your local business goals, brand identity, and target audience. We also ensure that your website is compatible with all browsers and devices, and that it follows the latest web standards and best practices.
  • We provide ongoing support and maintenance. We don’t just create a responsive website and leave you on your own. We provide ongoing support and maintenance to ensure that your website is always up and running, secure, and updated. We also monitor your website performance and analytics, and provide suggestions for improvement.


A responsive website is not an option anymore; it’s a necessity for any local business. A responsive website can help you improve your SEO ranking, increase your traffic and conversions, enhance your brand image and reputation, and provide a better user experience for your customers.

If you want to create a responsive website for your local business, you can use our web development services or a web framework. However, we recommend that you choose our web development services over a DIY tool because we can offer you more benefits and advantages.

A responsive website can make a big difference for your local business online. Don’t wait any longer; contact us today and get a free quote for your responsive website project.