Nine years, fifteen sites, one platform.

A decade-plus calendar of C-suite summits.

Executive Platforms runs invite-only summits for C-suite and senior executives across North America. The portfolio spans supply chain (NASCES), marketing leadership (NAMLS), future of work (FWS), pharma manufacturing (PMWS), HR (NAHRES), and several others. Most events draw 400+ senior attendees, 91% of whom are director-level or above. The company has been running these summits for more than a decade.

When we started working with them in 2017, each summit lived on its own domain, on its own WordPress install, on its own hosting account. Fifteen-plus live properties, all separate. That worked when there were three or four summits. It stopped working when there were fifteen.

Fifteen siloed sites that couldn't scale.

By the time we sat down to plan the rebuild, the problems were structural, not cosmetic:

1. 01

   Fifteen separate WordPress installs

   Each with its own plugins, hosting environment, and update cadence. The maintenance load grew with every new event.

2. 02

   Inconsistent branding across the network

   Each site had drifted into its own visual identity over the years. No shared design system, no component reuse, brand coherence lost as the portfolio scaled.

3. 03

   None of the older sites were responsive

   Mobile traffic landed on layouts built before mobile-first design was the default.

4. 04

   A corporate page, not a brand hub

   executiveplatforms.com existed but worked as a thin corporate page. No unified summits calendar, no front door for the network, no place a prospect could see the breadth of the portfolio in one view.

5. 05

   Every new event meant building from scratch

   Setup work was duplicated on every launch. Higher cost per event than it needed to be.

What we built in 2024.

One WordPress, fifteen subsites.

The single biggest decision was the architecture: we consolidated everything onto a WordPress Multisite network. executiveplatforms.com became the network hub. Each summit (NASCES, NAMLS, FWS, PMWS, NAHRES, BMWS, and the others) became a subsite.

One install to update. One plugin set to patch. One hosting environment to manage. New summits now spin up as subsites in hours, not days. Centralized backups and monitoring across the whole network.

A shared design system, per-event identity.

The visual overhaul was complete. The flat, cluttered theme came out. In its place, an Elementor-based system where each summit gets its own identity within a shared component library.

Dark, restrained look across the network, set for a senior executive audience reading at speed. Per-event accents and color treatments where they belong. Hero sections lead with the numbers that matter to a CMO scanning the page: attendee count, seniority mix, what they'll take away. Fully responsive across phones, tablets, and desktop.

Before

After

A real brand home.

executiveplatforms.com went from a thin corporate page to the network's brand hub. Same domain, very different job:

• Unified summits calendar across the portfolio
• Brand story and About content
• Delegate and solution-provider sign-up flows
• Social integration: podcast, YouTube, LinkedIn, Facebook

Integrations that stay in sync.

Delegate registration sits on Gravity Forms across the entire network. Submissions land in Salesforce automatically via Zapier, so the events team works from one source of truth instead of running CSV exports between summits. HubSpot handles the marketing-automation side: nurture sequences for delegates, solution-provider outreach, and post-event follow-ups.

When someone registers for NASCES, the lead is in Salesforce by the time the confirmation page loads, the welcome sequence is already running in HubSpot, and the team doesn't have to wire any of it up again for the next summit on the calendar.

WP Engine to Kinsta, with zero downtime.

As part of the rebuild we moved the entire network from WP Engine to Kinsta. Google Cloud C2 infrastructure with Kinsta's edge CDN for global delegates, plus a cleaner DevOps workflow: staging environments, one-click clones, faster support.

We didn't big-bang the launch. Each summit migrated and re-launched on its own schedule, with the team adapting one event at a time. No live event site went dark during the transition.

I have known Uddhab for around 8 years now. He has been with us every step of the way helping us keep our websites up to code and looking fresh. His knowledge is unparalleled and his promptness is a breath of fresh air.

Jyotika Luthra · SVP, Operations, Executive Platforms Inc.

Before, and after.

Uddhab has been an integral part of our team for many years now. His communication is excellent, he is always available and gets any tasks done expeditiously. I can rest easy knowing that he is in charge of our web design and maintenance.

Ted Stefanidis · Managing Director, Executive Platforms Inc.