MOB Biotech runs a research-peptide ecommerce store at mobpeptides.net. We have rebuilt it twice since mid-2024, most recently on Bricks, and order volume has grown more than 8x.
Client
MOB Biotech
Year
2024 to 2026
Stack
Bricks · WooCommerce · FunnelKit
Engagement
Since mid-2024, full-service care
8x+
Order volume since the year before we took over
2
Ground-up rebuilds since 2024
3
Custom plugins built for them
Who they are
A peptide ecommerce brand in a compliance-heavy market.
MOB Biotech supplies peptides for research use only. The market has real constraints: products gated behind RUO and FDA rules, a category most payment processors will not touch, and buyers who expect a certificate of analysis behind every batch.
When we took over in mid-2024, on a referral from another peptide founder, the store ran on an off-the-shelf WooCommerce template that was never built for any of that.
What started as one store is now more than twenty projects across MOB and its founder’s other businesses, and the engagement is still running.
Where they started
A stock template carrying a serious catalog.
The old store worked, but it was a generic template doing a job it was never built for:
01
An off-the-shelf template
No brand, no information architecture, and no room to scale the catalog.
02
No compliance gating
An RUO and FDA-sensitive catalog sitting open to the public.
03
A stock checkout
The default WooCommerce flow, with nothing tuned for conversion.
04
Manual operations
No loyalty, no reporting, no COA system. Fulfillment and finance handled by hand.
We’ve had nothing but successful websites since we started our business partnership with Beenacle. The success they’ve brought is unmeasurable.
Katherine Picone · Owner, MOB Biotech
The work
What we built.
Three rounds of design, one growing store.
We took the store off its stock template and have rebuilt it twice since we took over. The first rebuild, on Elementor, gave it a real design and a catalog organized by research area — recovery, longevity, cognitive — rather than by chemistry. We refreshed the homepage in 2025.
In 2026 we rebuilt the whole site on Bricks with Advanced Themer, a faster and more maintainable foundation than the Elementor build it replaced, carrying every order and customer across each migration.
A compliance-grade storefront.
The store is login-gated to meet FDA and RUO expectations, the way the established peptide sites operate.
Payments run through high-risk-friendly gateways we integrated — NMI, ByteNFT and Coinbase Commerce — so checkout keeps working in a category most processors avoid.
Product page
Checkout
The product page carries a research use only notice, bulk pack pricing and linked variations. Checkout runs on FunnelKit, with loyalty points and crypto and card payments.
Software we built for them.
Three custom plugins, not plugins off a shelf:
COA Vault, an AI-assisted system that manages certificates of analysis and links the right COA to every product and batch.
A custom loyalty and rewards system tuned to repeat research buyers.
Slack reporting that pushes WooCommerce sales and operations summaries straight into Slack for the team.
MOB Biotech lab results, a searchable certificate of analysis library powered by COA Vault.
Commerce engineering.
FunnelKit drives the checkout flow. Bulk pricing and linked product variations match the way peptides are actually bought.
Returning buyers earn and redeem loyalty points at checkout, and pay by card or crypto.
Operations, and a team we work with directly.
QuickBooks for finance, Omnisend for email, ShipStation and Trackship for fulfillment and tracking, all kept in sync.
We work directly with the MOB marketing team and manage the whole stack on a care plan: Kinsta hosting, central management, security monitoring, and updates.
Send the rough shape of what you're building. You'll hear back within one business day: an honest read, a few questions, and a clear next step. Not a discovery-call gauntlet.
Katherine Picone · Owner, MOB Biotech
