Journal
SEO
Field notes filed under SEO.
SEO
10 min read
Migration redirect maps: the most important deliverable nobody plans for.
Every redesign has a redirect map. Most agencies treat it as a launch-week afterthought. We treat it as the deliverable that quietly decides whether the new site keeps the old site's rankings or throws them away.
SEO
14 min read
Single page website SEO: when one URL wins, when it kills you.
Single page website SEO is a decision-architecture problem, not a checklist. Beenacle's honest playbook on when one URL wins, when it breaks ranking.